Ever felt the weight of imposter syndrome, that persistent notion that you may not be up to the task of pursuing your ambitious goals? Today we dive into the captivating story of Shannon Duffy, the Chief Marketing Officer at Asana with your host, Brooke Skinner Ricketts.
In this episode, Shannon generously unveils the twists and turns of her career, highlighting a transformative moment that propelled her toward authentic leadership. Join us as she delves into the significance of embracing one's true self within the dynamic realms of leadership.
In this episode, you will be able to:
Embrace Authenticity: Discover the power of genuine leadership and marketing to build trust and connection.
Overcome Imposter Syndrome: Learn how to silence self-doubt and step confidently into your leadership and marketing roles.
Achieve Work-Life Balance: Find the keys to balancing professional success with personal well-being for a fulfilling life.
Foster Meaningful Relationships: Explore the impact of collaboration and mentorship in creating lasting and impactful connections.
[00:00] Introduction [00:30] Powerful Guest Quote [01:01] Episode Summary [01:54] Meet Shannon Duffy [03:18] Embracing Authenticity in Leadership [07:18] Responsibility of Being a Leader [10:58] Cultivating Resilience [12:33] - Overcoming Impostor Syndrome [12:48] Daily Routine and Work-Life Balance [16:42] Goal Setting and Achieving [17:58] Building Authentic Relationships [19:43] Mentorship and Sponsorship [23:14] About Asana [24:52] Lightning Round Questions
Lightening Round Questions
Q: What book has greatly influenced you? A: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wisemany
Q: What is your favorite inspiring quote or saying? A: Right now someone else is praying for something you take for granted.
Q: What is one word or moniker you would use to describe yourself? A: A little weird, entertaining weird, effectively weird.
Q: What is one change you've implemented that made your life better? A: Yoga
Q: What power song would you want playing as you walk out onto a stage? A: Stronger by Britney Spears
You cannot do well if you cannot be your authentic self.
Vulnerability is a strength in leadership.
[To be an effective leader,] you have to care enough about people and helping people and growing people.
And I feel like I was successful just being a nice person, trying my hardest. Some of my goals, I had them in my head, but I didn't write them down. But I had a North Star, and I got there just by going back to being my authentic self.
Shannon Duffy is the Chief Marketing Officer at Asana, leading global marketing efforts, including corporate, product, growth, revenue, and engagement.
Prior to Asana, Shannon held the role of Executive Vice President Cloud & Industry Marketing at Salesforce. In this role she guided messaging, experiences, and go-to-market strategy for their flagship products. A technology marketing veteran, Shannon has held leadership positions in the industry since 2003. Shannon graduated from Boston College with a B.A. in Communications.