The Likability Dilemma with VMLY&R’s Amber Chenevert, Group Director, Strategy & Insights

Episode 216

Amber Chenevert

Group Director Strategy & Insighs | Culture Studio Lead, VMLY&R

Do you worry about being liked by others? Do you hold back from what you really think or want for fear of upsetting others? The desire to be liked, whether it’s right or wrong, has a critical relationship to power. The characteristics we tend to “expect or accept” in women like modesty and humility are not the qualities that get professional recognition. Which is unlike the qualities that society likes to see in men such as self-confidence and assertiveness. These are the qualities that get talent ahead in their careers. However, women who are self-confident and assertive usually experience pushback for breaking the social norm.

The bitter reality is that no matter how hard you try, there will always be people out there who don’t like you. Learning to be okay with that is hard work, but you’ll like yourself so much more for it and have a more fulfilling career.

Meet our guest, Amber Chenevert, Group Director of Strategy & Insights and Culture Studio Lead at VMLY&R, who is familiar with these roadblocks herself. Her parents raised her not to worry about being liked but rather to treat everyone fairly–and that has earned her respect at work. As an expert in marketing and building brands, she allows herself to be challenged. She has always been a deep thinker and described as wise beyond her years. Join us as she shares and teaches us about setting boundaries, living out your purpose, and giving people opportunities to tell their stories.


“‘Do the work, put your head down and people will notice', is just not true. You have to do the work and you have to be seen.

Amber Chenevert