Embracing Change as a Leader with Tractor Supply Company's CMO, Kimberley Gardiner

Episode 226

Kimberley Gardiner

SVP, Marketing & CMO, Tractor Supply Co.

There’s a reason why people say no one likes change. But for Kimberley Gardiner, Chief Marketing Officer at Tractor Supply Co, change is what she’s learned to thrive on and how she makes the greatest impact. Kimberley knows what it’s like to be the only woman in a room full of executive leaders, and she’s had to learn how to be authentic and boldly share her ideas, even if they were unpopular at the time. From being able to do this, she’s found more happiness and satisfaction from work than she could have imagined.

Kimberley has a broad background in the automotive industry, previously having worked as SVP & Chief Marketing Officer for Volkswagen and Mitsubishi - and for Kia Motors America in marketing. She’s skilled at innovation and is a creative thinker. Her role as a change agent was a perfect fit for Volkswagen’s electric vehicles and the push for their adoption by the mainstream. In this podcast, Kimberley explains why leaders should be bold about asking for advice and tells us what she does every day that leads to her success. She also shares with us how to overcome failures, learn to say no, and what success habits helped her achieve her goals.

“Positioning success in terms of how it ladders up in the long term will help you be more successful in the short term.”

Kimberly Gardiner