You hear it all the time from super successful people, long before they were running multimillion-dollar companies, they were strengthening their entrepreneurial muscle by selling lemonade on the corner, inventing the next “big thing” in their garage or helping their parents or grandparents run the “mom and pop” family business after school. It seems that for most successful people, whether they are working for a company or running their own company, the entrepreneurial mindset sets them apart from the rest.
In this episode, you’ll meet Lauren Sweeney, Founder and CEO of Dotted Line, who shares her own story of growing up in a family of small business owners and how developing her entrepreneurial mindset helped her succeed in her corporate career and ultimately gave her the courage to follow her passion and start her own business.
Dotted Line is a creative marketing company focused on helping businesses connect brands to people. Their client roster includes Fortune 1000 companies in financial services, healthcare, real estate and development, consumer goods and services, and health and beauty.
[02:36] Lauren’s journey
[04:48] Making the decision to become an entrepreneur
[06:33] Overcoming your fears and limiting beliefs
[09:32] Identifying your strengths, passion and purpose
[12:36] Asking your community for help
[14:36] How to ask for someone’s time and knowledge
[16:36] Creating your personal brand
[19:27] Advice on dreaming big
[22:00] Turning failures into lessons for success
[24:35] Lauren’s success habits
[28:39] How to make the decision to delegate
“Changing your mindset to embrace failure gives you the freedom to dream big.” – Lauren Sweeney
“Know who you are, what you believe, and where you are headed.” – Lauren Sweeney
“When you ask for someone’s advice, share with them how you used it.” - Lauren Sweeney
Lauren Sweeney is Founder and CEO of Dotted Line, a creative marketing company. After graduating with dual degrees in Economics and Art History from a liberal arts school in Virginia, she worked in communications for a Fortune 200 financial services company. Lauren launched Dotted Line in 2014, and since then the firm has grown into a full-service agency serving 50+ clients at a national scale in financial services, healthcare, real estate and development, consumer goods and services, and health and beauty.
Lauren has been recognized as a 2017 Tory Burch Foundation Fellow with global fashion powerhouse, Tory Burch. Lauren’s involvement with Tory Burch has garnered press in MSNBC, WWD, and regional publications.
Lauren uses the Tory Burch Foundation opportunity to raise awareness for entrepreneurship and women-owned businesses at events such as the 3% Conference and the Southern C Conference, as well as at educational institutions like Virginia Commonwealth University and surrounding colleges and universities.
Lauren serves on the boards for Needle’s Eye Ministries.
Lauren is a proud wife of a fellow entrepreneur, a stepmother of a towering teenage boy, and a new mom to a 1-year old. The Sweeney family is actively involved at Hope Church in Richmond, Virginia. They enjoy outdoor activities and traveling. Recent adventures have taken them hiking in Utah, exploring the Holy Land in Israel, or traveling to Iceland.
About Dotted Line:
Dotted Line is a creative marketing company focused on helping businesses connect brands to people. Started by Founder and CEO at the age of 26, Lauren founded a new model agency for today’s advertising world. Dotted Lines’ client roster includes Fortune 1000 companies in financial services, healthcare, real estate and development, consumer goods and services, and health and beauty. Today, Dotted Line services 50+ clients with a staff of 15.