Purpose Over Profit: Creating What Matters in a World That Wants More

Success isn’t always about going bigger—it’s about getting clearer.

In this episode, internationally recognized yoga instructor, author, and creative visionary Alanna Zabel shares her remarkable journey from leading retreats and teaching yoga to building a global lifestyle brand—only to walk away from it all when it no longer aligned with her values.

AZ I AM® founder will share how she transformed unexpected opportunities into impact-driven ventures, how she navigated public success with private purpose, and why she chose alignment over applause at every turning point.

Whether you’re building something new or rethinking your next step, this episode will remind you: staying true to who you are is the boldest move you can make.

Key Takeaways:

• What it really means to lead with authenticity—and why it matters more than ever
• Why success without fulfillment isn't success at all
• How to know when it’s time to pivot—and what happens when you do
• Lessons from building a purpose-driven business without losing yourself